Friday, October 31, 2014

Mercedes-AMG to acquire 25% stake in MV Agusta

Could AMG's expertise with forced-induction engines mean a supercharged MV F4 RR in the near future? We hope so!

Mercedes-AMG and MV Agusta have announced a long-term partnership and have signed a cooperation agreement, whereby Mercedes-AMG GmbH will acquire a 25% stake in MV Agusta Motor S.p.A. No word yet on the price that Mercedes-AMG are paying to acquire this stake, but the two companies will work together in the areas of sales and marketing, and Mercedes-AMG will appoint one member of MV Agusta’s Board of Directors.

“MV Agusta and Mercedes-AMG are a perfect brand fit – two complementary companies that stand for design, high performance and excellence. Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth. The uniqueness of MV Agusta will further enhance Mercedes-AMG’s leadership in the high-performance segment,” says Giovanni Castiglioni, President and CEO, MV Agusta Motor S.p.A. “In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. MV and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future. The partnership provides us with an entry into a world of additional high-performance enthusiasts,” added Tobias Moers, Chief Executive of Mercedes-AMG GmbH.

With this, each of the ‘Big Three’ German car manufacturers now have motorcycle operations as well – BMW have anyway been makes motorcycles for ages, Audi (part of the Volkswagen Group) owns Ducati, and now Mercedes-Benz will soon have a stake in MV Agusta. “The positioning of Mercedes-AMG as the performance brand in the Mercedes-Benz product portfolio will be further strengthened through the strategic partnership with MV Agusta. The strategic cooperation with MV Agusta will allow us to address high-performance enthusiasts with automobiles and with motorcycles. Through the cooperation in the area of marketing and sales, we will be able to attract new target groups for both companies all over the world,” says Wilko Stark, Vice President – Daimler Strategy and Mercedes-Benz Cars.

We only hope Mercedes-AMG’s and MV Agusta’s cooperation will extend beyond the sales and marketing effort. With their expertise with forced-induction engines, Mercedes-AMG should well be able to help MV Agusta develop a 1,000cc supercharged inline-four, which could then power a top-of-the-line F4 RR. A supercharged, 300bhp MV Agusta F4 RR AMG edition? Yes, brothers, now we’re talking!

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