Monday, November 28, 2011

Piaggio Museum to showcase Corradino D’Ascanio’s work

Corradino D’Ascanio
The Piaggio Museum in Pontedera, Italy, is now hosting an exhibition that showcases the life and times of Corradino D’Ascanio, the man who 'invented' the Vespa scooter...
Corradino D’Ascanio Corradino D’Ascanio Corradino D’Ascanio

From now until the end of January 2012, the Piaggio Museum in Pontedera, Italy, will host an exhibition aimed at showcasing the life and work of Corradino D’Ascanio, the man who ‘invented’ the Vespa scooter. The exhibition takes visitors through four sections – The Man, The Genius, The Magician and The Legend – which show an extensive selection of projects, original drawings, documents and contemporary publications, as well as the oldest Vespa models from the Piaggio Museum collection.

An aeronautical engineer by education, Corradino D’Ascanio obtained a patent on the design of the original Vespa scooter back in April 1946. The first Vespa was fitted with a 98cc two-stroke engine and since then, more than 17 million Vespa scooters have been sold worldwide. In fact, since 2006, Piaggio have been selling more than 100,000 units of the Vespa scooter every year and sales in 2011 are expected to cross the 150,000 units mark.

The exhibition being hosted at the Piaggio Museum physically recreates D’Ascanio’s workplace, with original objects and furniture. Visitors can see a huge collection of private photographs and documents on his lifetime, from his childhood in Popoli in the region of Abruzzo in Italy, to the years in the US and his arrival in Piaggio. Vespa nuts are likely to enjoy the large collection of vehicles, patents and technical drawings from the company’s past. For more information, visit the Piaggio Museum website here

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