Friday, October 29, 2010

Benelli to celebrate 100th Anniversary at the 2010 EICMA

Benelli 100th Anniversary Benelli 100th Anniversary
The legendary Benelli 750 Sei (top, left) from the 1970s, with its six-cylinder engine, and the special edition TNT Century Racer (top, right) that will be unveiled at the EICMA next month...
Benelli 100th Anniversary Benelli 100th Anniversary
Benelli 100th Anniversary Benelli 100th Anniversary Benelli 100th Anniversary

Legendary Italian motorcycle manufacturers, Benelli are celebrating their 100th Anniversary this year and the Pesaro-based company will showcase some new bikes (actually, tweaked versions of its current line-up...) at the EICMA Show next month.

Now owned by a Chinese company, QianJiang, Benelli are looking at developing new scooters and motorcycles, which they hope to put into production over the next two years. The company is also looking improving build quality and will work towards building renewed trust within its dealer network as well as with customers. QianJiang president, Lin Huazhong says 2011 will be a special year for Benelli and that they will celebrate the company’s 100th anniversary in suitable style.

Enthusiasts would definitely remember the 1970s Benelli 750 Sei, the first production streetbike to be fitted with a six-cylinder engine. The Italian company was also quite successful in grand prix racing until a few decades ago, with Dario Ambrosini winning the 250cc class world championship aboard a Benelli in 1950 and Kel Carruthers repeating the feat in 1969.

At the EICMA Show next month, Benelli will unveil special edition ‘Century Racer’ versions of the TNT 899 and TNT 1130, with uprated brakes and suspension, revised engine mapping and new paintjobs. The hard-core Benelli TNT R160 will also get more of the above.

We quite like love Benelli and we hope they’ll do well in the years to come. We wish them all the best. Now, where’s that modern-day equivalent of the 750 Sei, with a 999cc, 210bhp six-cylinder engine...

The 2011 Benelli line-up. Ladies shown in the pictures may not be part of the standard equipment
Benelli 100th Anniversary Benelli 100th Anniversary Benelli 100th Anniversary Benelli 100th Anniversary Benelli 100th Anniversary Benelli 100th Anniversary

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