Monday, September 17, 2007

What’s the ‘coolest’ motorcycle brand in the world?

No question about it, Ducati is cool...

Which bike should you buy, if you want to be a part of the cool crowd? A 1985 GSX-R or a 2007 Hayabusa? A new R1 or Kawasaki Ninja? A Triumph or perhaps an MV Agusta? Er…, no. If you want to be cool, get a Ducati. That’s because according to a recent survey in the UK, Ducati is of the ‘coolest’ brand names in the world, along with Aston Martin (at no.1), Bang & Olufsen (at no.4), Google (at no.5), Agent Provocateur (at no.8), and Nintendo (at no.9). Ducati is at no.12, though Ferrari is one step ahead at no.11!

One you have your Ducati (we recommend a Sport Classic 1000…), make sure your ‘cool’ pack is complete – also get a Rolex (at no.14), wear Prada (at no.16), scoff some Green & Black's chocolate (at no.18) and fly Virgin Atlantic (at no.10).

Apart from Ducati, no other motorcycle brand features in the Cool Top 20 in this survey. Of course, at Faster and Faster we still rate the MV Agusta F4 CC and the 2006 Suzuki GSX-R1000 as two of the hottest, coolest, sexiest and most desirable bikes in the world…

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