Tuesday, April 24, 2007

Rights to Brough Superior trademark up for sale

The Brough Superior SS100. Each bike was test-ridden at 160km/h before being delivered to a customer

On the 5th of May, one of the most legendary names in motorcycling – Brough Superior – will be put up for sale by Bonhams & Butterfields. UK, EU and Japan rights to the trademark, company name ‘Brough Superior Engineering Limited,’ and its associated logos will all be included in the sale.

Referred to as ‘the Rolls-Royce of Motorcycles’ by The Motorcycle newspaper, Brough Superior bikes were high performance ‘superbikes’ of their era. The company was set up in the year 1919 in Nottingham, England, by one George Brough. Around 3,048 Brough Superior machines were made between 1919 and 1940, and about a thousand of those still exist.

Brough Superior bikes were always extremely well-finished and quite expensive – they remain eminently collectible by mega-rich collectors today, with prices touching US$3.0 million for some Brough bikes! The marque had many celebrity enthusiasts, including T E Lawrence and George Bernard Shaw.

Of the 19 different models produced by Brough in their 21 years of operations, some of their most famous machines include the SS100 and the SS80, both of which were powered by either J A Prestwich or Matchless, 1000cc, OHV, v-twin engines. Brough closed shop in 1940, but parts were made up till 1969.

After George Brough's death in 1970, his motorcycle company was reorganised and in 1974, the name was changed from George Brough Limited, to Brough Superior Engineering Limited. It is the rights to the latter name that will go on sale on the 5th of May. More information on the Bonhams website.

Also see:
Libero Liberati: 500cc motorcycle GP racing world champ in 1957
BMW return to Le Mans!
Moto Morini prepare for a better future
Benelli get back on track!

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